To improve ad targeting on Amazon, there are several strategies you can use. Here are some tips:
Identify your target audience: To advertise effectively on Amazon, it is important to know who your target audience is and what their needs and interests are. Take advantage of the various targeting options Amazon offers to target your ads to the right audience. For example, consider targeting based on demographics, interests or buying habits.

Use relevant keywords: Make sure you use the right keywords in your ads. Use keywords that are relevant to your products or services and are used by your target audience in their searches on Amazon.

Use product-based targeting: You can target ads to specific products or categories of products. This can help you show your ads to people who are already interested in similar products.

Test different ad layouts: Amazon offers different ad layouts, such as Sponsored Products, Sponsored Brands and Sponsored Display. Test different layouts to see which ones work best for your target audience and products.

Monitor and optimize your ads: Keep a close eye on the performance of your ads and make adjustments as needed. For example, test different bids, keywords or ad layouts to see what works best for your campaign.

By applying these tips, you can improve the targeting of your ads on Amazon and get better results.