How to get more exposure for your e-commerce business

 

The only things we focus on are revenue and profit. For this, we need to understand that the e-commerce business feels a great need to grow and expand its market share. So, online commerce is impossible without time, finances, and human investment in business development, scaling, and upgrading. To promote e-business specialized in merchandise, all budding businessmen must use planning, marketing, and technological tools to make their brand profitable, identifiable, and attractive to customers.

In this case, marketing and software solutions become the pillars for any e-commerce startup if they want to be named one day among the top global companies. The combination of e-commerce product advertising and data analytical tools helps us to develop a stable and customer-oriented online business. To predict the marketing behavior of potential customers, we need to focus on scale prospects. Such a goal can become achievable if you rely on e-commerce business exposure ideas that are divided into several categories:

Budget-friendly and creative ideas. These are affordable ways to make our e-commerce business popular through well-known communication channels such as: 

business social media profiles; 

personalization-oriented web resources such as Netflix or Amazon marketing ideas;

software with automatic email support, etc. These channels are available to any online merchant if they are able to invest enough time and financial resources to promote their internal communication policy,

Accessible and uncomplicated ideas. Free advertising-supported apps can have an incredible impact on your e-commerce sales. The global network can show the e-commerce business or startup many beneficial software solutions. They are completely free or offer a trial period with the next purchase at an accessible price. For example, Google Shopping is a budget solution to promote your products and company brand beyond competitors.

Longer Term Ideas that require investment. These solutions refer to easy-to-implement business exposure solutions with significant efforts to boost e-commerce sales. The last category includes the strategic business decisions to introduce a comprehensive marketing approach and the specialized platforms for online store exposure. The most popular software examples are Shopify, AdScale, etc.

 

To manage all the possible marketing variants available for e-commerce, we need to spend a lot of resources - financial, technological or human. Moreover, this investment requires regular updates. Thus, we must follow marketing trends to ensure that our business is up-to-date.

At the same time, it would be useful to have some platforms that specialize in ad management. Thanks to these software solutions, you can effectively manage all marketing campaigns, including the synchronization of ads with product updates or price changes. In this case, you can feel completely freed from double-checking activities or annoying multitasking.

What is business exposure for e-commerce?

When we talk about online business, we sometimes forget to mention how important it is for companies with online merchandise to promote their brand and products.

Exposure refers to the specific direction of the product marketing strategy. It includes all possible actions to make our product or brand popular with customers. In other words, the ultimate result of business exposure is an increase in e-commerce sales:

Exposure to companies = Variety of ads

The above formula makes sense, especially if we want to improve the indicators of the e-commerce merchandiser. The main rule is that profitable products are supported by advertising. Since e-commerce requires constant movement and change, our products must meet customer expectations and advertising opportunities.

In this case, we can emphasize the other parallel between e-commerce business exposure and customers.

Exposure to companies = Target customer groups

It is difficult to predict sales without prior detailed analytical research of our potential customers and their reaction to our product lines and advertising campaigns. The respective attitudes and tastes of customers determine how we can introduce and promote ourselves (emailing, social media ads, blogging, Google search, mapping, etc.).

Business exposure = Digital advertising platforms

This reflects the capabilities of the individual integrated software solutions to:

Advertise with specific audiences and products based on your store data, 

Publish ads for your webshop on Google & Facebook in a few clicks, 

Get 24/7 optimization with top-notch AI technology, 

Analyze your results from all advertising channels in one place.

E-commerce Business Exposure Ideas

Exposure is an action you cannot avoid if you plan to become a successful e-commerce retailer. Its value is great for launching creative advertising campaigns that attract customers. To visualize your e-commerce scaling and marketing benefits, we can look at all possible exposure alternatives for each business and its investment needs.

In this case, the Internet offers several options, a wide range of innovative products that help us improve our commercial activities. Such options are in line with your budget planner.

Features	Low-budget e-commerce business exposure solutions	Investment related e-commerce exposure solutions
Meaning	These solutions refer to the simple introduction activities that increase the visibility of your brand without huge investment resources.	Such solutions require more effort, including financial and human resources and advanced technological products; however, the end result will be worth the effort.
Value	Pretty high. Due to the nature of exposure, low-budget ideas are critical to improving brand and product identification of e-commerce SMEs.	Very high. Successful companies confirm that exposure actions foresee future profitable output. Therefore, we need to integrate the most effective solutions or platforms to simplify our marketing activities.
benefits	The vast majority of exposure activities are free and available to all e-commerce participants. Such budget-friendly features are quite marked as the main advantage of these online business marketing developments.	The benefits are obvious when you invest a lot of resources in profit-enhancing business exposure ideas.
Risks	Although the free exposure tools are attractive, they can create many risky situations for corporate exposure. The dangerous effects can be higher because all free options can be paid for or made ineffective one day.	The risks are minimal and almost acceptable when you use an independent advertising platform to keep your brand-promotion campaigns flexible according to the demands of the market and rapidly changing customer tastes.

To understand the main advantages and disadvantages of the low- and high-budget e-commerce business exposure solutions, we need to find the best ones that are suitable for each webshop.

Low-Budget E-commerce Business Solutions

Use Google products for effective advertising purposes

Your business will receive additional benefits if you try to apply the capabilities Google offers for e-commerce entities. Google's free solution is Google Shopping through Google Merchant Center, which offers simplified but productive support for online commerce. Registration and synchronization with your product directories are free. Prices are automatically updated and enabled for all possible Google searches. Merchant positions also have a positive effect on your brand and establish an online shopping image with prospective customers.

Also, you can use Google's "My Business" profile, which opens up a lot of possibilities, such as maps and search options to identify your webshop based on the keywords.

Business social media pages are a must-have identifier of modern e-commerce operations

 

E-commerce business is a continuous advertising and social media life. 3.6 billion people worldwide are users of various social media, And all these people can help you earn a significant income. Facebook, Instagram, or Twitter business pages should promote your products or services, post curious facts and data analysis related to your business, and information about some sales promotions, promo code sharing, and other advertising tricks. All these actions will be your helpers to attract new followers and customers.

Highlight your potential partners and celebrities

 

A brilliant business idea is to highlight the companies or individuals you partner with. It plays into your hands if your partners are well-known manufacturers with long-term operations and a positive reputation. Your customers and business environment will review your distribution activities and support your business.

Referring to celebrities through hashtags when you post some of your products or services are the certification's sign and confirmation of the company's merchandising experience. 

The other business-oriented social medium is LinkedIn. This business-promoting medium offers detailed resume-like information about individuals or companies. Here you can share your company history, achievements and product references. You can also show some examples of service-based results and positive feedback from your known customers and partners. A rather expensive way to prove your e-commerce experience is a portfolio-type website or within certain sections on your current web resource. For example, if you are in the photography field or provide web design services, that is a great way to showcase your expertise and practical skills. 

Have a presence at online and offline themed forums and events

 

The e-commerce business is an open and innovation-driven entity focused on continuous progress. It is not surprising that the title of webshop, requires you to compete and collaborate with other professionals and business giants. These actions are possible thanks to various online and offline events. Also, B2B public forums or conferences share more knowledge about possible business exposure ideas verified by the speakers. These events are the venues to make fruitful business contacts.

High-Budget E-commerce Business Exposure Solutions

Blogging as a way to get your e-commerce business closer to your customers

 

If you are concerned about how to get exposure for your business and are willing to put more effort into it, then blogging is something you need. Depending on your investment capabilities, you can have a separate marketing department responsible for blogging and copywriting activities or order these services from specialized service providers.

Blogs or vlogs allow your company or directories to be advertised indirectly through the specific links and keywords generated by global search engines. Blogging can be qualified as a useful communication tool with customers, as you provide regular and new customers with food for thought, interesting facts, and customer-oriented solutions related to your business specifications.

Email marketing as a way to convert new customers into repeat customers

 

Another useful idea for business exposure is to design an email marketing plan, which is based on preparatory measures related to data collection and processing. Only when you know your product target audience, divide them into subcategories (specific tastes and needs), can you inform them via personalized emails about special offers, seasonal or temporary sales, product updates, and so on.

This is also an excellent way to understand whether your customers are satisfied with the services, so that they trust your brand for a long time. Such a fact-finding process can improve your marketing policy and product quality.

Creating creative and informative infographics

 

Visiting sites with highly visual information is attention-grabbing and easy to understand. People do not want to spend their time on monotonous texts with boring statistics. However, creative infographics designed in line with the brand's color scheme and corporate identity can change their minds.

Perhaps we are all like children, because such comic book-like techniques still generate great interest and demand among adults. In any case, the design process requires special investment in UX/UI specialists to execute these business exposure ideas.

Use specialized advertising platforms as a means to promote and optimize marketing

 

The most beneficial decision to optimize your marketing strategy and promotional tools is to integrate specialized advertising platforms. Such platforms have many advantages, including detailed analytical activities to build effective marketing campaigns and social media ads. The data resulting from such activities should become a foundation for your future planning and flexibility of business solutions.

Advertising Platforms are a great software development that stimulate different marketing tools and specific applications suitable for e-commerce projects. In this way, we can positively evaluate the benefits of the various software solutions and demonstrate the growth of the company and its popularity among the potential customers.

Business exposure is a strategic step for any e-commerce business. An appropriate approach to e-commerce development is a guarantee of your company's progress and compliance with market changes and demands.

FAQ

Why is exposure important for businesses? 

Business exposure is essential for an e-commerce merchant to attract new customers, remind old customers of your brand and products, and drive sales. Exposure includes many options and solutions that can be expensive, budgetary, and even free to choose the best ideas for our business strategies.

How to get exposure for my business

Gaining exposure for any business is a simple set of actions that often does not require stratospheric spending. You can manage many marketing exposure tools, such as Google Shopping, customer journey mapping, emailing, blogging social media ads, or integrate the specialized platforms to execute the marketing campaigns indirectly and successfully.

What does exposure mean in e-commerce marketing

Exposure is a practical part of e-commerce marketing strategy, combining the interests of the company and its customers. It helps to build long-term and reliable B2C relationships and achieve many benefits, including profit growth and expansion of the company's target audiences.

What is the exposure to business risk in e-commerce?

E-commerce business risk exposure is a specific term for assessing the probability of failure in the integration of a number of advanced technological solutions, marketing tools or products and their impact on customer buying behavior.

How to grow exposure 

The nature of exposure is easy to manage and uncomplicated. It focuses on brand promotion and is popular with competitors, partners, regular and casual customers. In this case, we can combine different communication, advertising, awareness and cooperation tools to achieve the desired results and improve sales.

How to promote my business locally

To promote your web shop locally, you should analyze your local community and integrate your ads into certain groups of such communities and public pages on social media platforms. Personal emailing would also be an excellent option to show your friendly and careful attitude to your known customers.