Facebook Marketing Strategy For E-Commerce
The progress of your job, related to selling goods on the Internet, requires a lot of time, and a thorough plan of action, because targeting requires as much effort as selling goods in physical stores.
Facebook is a good place to work with e-commerce sales. For now, social media marketing is a must for any brand they work on.
A social network like Facebook can be a great solution for promoting your products. It has many advantages, including a huge audience of more than 2.45 billion monthly users, according to statistics, more than 74% of people log on to this social network every day. An equally important fact is that people of advanced age are mastering Facebook quite quickly lately. This means that the audience is attracted, but writing a fair script for targeting plays an important role.
The big advantage of using Facebook is that you don't have to have specific targeting knowledge and invest more money in this business to use the power of Facebook to promote your brand. You just need to master a good strategy and apply it to your business.
In our article you can read in detail about setting up the best Facebook ads strategy for e-Commerce.
Best Facebook ad strategy for e-commerce
Use the right e-Commerce Facebook ad strategy we have written to promote your brand, here are some of the tips for creating your strategy:
Start a Facebook page to promote your brand.
Install the application of this social network or stay in the web version, indicate the type of your business and the products you offer. Then add a photo and your brand name, or specifically your name, to make it easier for potential customers to contact you. You can specify more detailed information about you or your web shop, and so you have already taken the first step towards your success in targeting.
Find the interests of your potential consumers
Identify possible interests of your audience by learning details such as age, interests, studies, work. Use Facebook Audience Insights to do this. This tool will help you learn the most about the people you can partner with to market your brand. This can be considered the most important part of the best Facebook ads strategy for e-commerce.
Start the sale directly on the social network
In addition to your physical store, apply a strategy for selling your products on Facebook. Add your shop to Facebook and start selling your product through the sales tools.
Problems and Solutions
A good product solves people's problems - and that is not always obvious. A detailed analysis of people and their pain points will help.
Creative concept
Gaining insight into the characteristics of your product allows you to be able to differentiate your competition. This includes a global understanding of the brand's ideas, mission and vision.
Check the quality of the visual aspect
An important part of the Facebook e-Commerce strategy is also good design. Add quality images and videos to your page for a good visual effect. Perform video broadcasts and write about them in your posts. This will help to attract more customers. According to known rules, let one third of your content be tips and stories, the second third will be related to personal interactions, and the third is to promote your brand.
Create a fair schedule for your publications and stick to it
If your goal is to communicate with people, grow your customer base and get the attention of potential buyers, then you need to set a fair schedule for your posts and stick to it strictly. We recommend that you publish your new posts on the weekend, because on Saturday and Sunday people are free, and by scrolling down the feed, they will be able to pay attention to your ad and learn more about your brand. It is very important to create the best Facebook ad strategy for e-Commerce.
Engage your audience
Share your customers' content with your audience, organize giveaways, and try to add reviews from your visitors. These tips for creating your strategy are very important, so we recommend you to pay special attention to them. If you want to attract people's attention using excellent advertising made by the best Facebook ads strategy for e-Commerce, go to our site. There you will find many interesting and valuable tips on how to do this, and get our professional help.
More ideas for creating a good Facebook e-Commerce strategy
Here are some ideas for improving your Facebook e-Commerce strategy:
Refine your proposal - it helps or hinders your brand.
This is the very beginning - having an attractive offer for your audience.
Yes, you can use all the best methods. But if the thing you are giving away is not compelling enough, your ad will not convert. Instant sales are an effective tactic to generate interest in ineffective products. Don't mention their time-limited nature.
Reorient users who drop their shopping carts.
Statistics show that users drop 69% of online shopping carts. And this happens for a variety of reasons - high shipping costs, lack of a coupon code, distraction, and more.
However, with a good Facebook e-Commerce strategy, you can encourage them to complete an order. You do this through retargeting, a strategy where you show effective ads to people who have visited your site before.
A good idea is to create an ad that shows the items they have added to their cart. But before you can do that, you need to create a product catalog in Catalog Manager. Then you can start building the e-Commerce Facebook ad strategy, and don't forget to use the Catalog's Sales Target. As an important method, you can offer your customers a discount code.
Build a custom audience that has viewed your product pages.
Facebook's individual audience is a group of people who have interacted with your business in some way. This includes your current list of customers, app users, and, yes, those who have viewed your product pages. For the purposes of the strategy, we're going to focus only on visitors to the product pages. To get started, you need to set up the Facebook pixel on your web shop. Make sure you add the View Content event code to your pixel code. This way Facebook can track when someone views a specific product. You can use your customers in different ways, for example by creating ads for Facebook products for that specific audience. To increase conversions, offer a special discount. Showing related products that might interest them is also good.
Build a lookalike audience of past buyers.
Have you ever heard of a similar audience? Similar audiences refer to an audience that shares similarities with your best existing customers. This similarity can increase your conversion rate. To create a similar group of people, you need a custom audience from your customer list as a base. Then select that custom audience as the twin when you set up, similar groups of people in Ad Manager.
Promote your best blog posts.
Consistent blog posts from your Facebook shop are a great step to get more attention from people. It also positions you as an expert in the industry.
Important information - at the beginning
No one has much time to scroll through their Facebook feed. Their gaze only lingers on what catches their attention. Therefore, hiding crucial information deep within the post is a bad idea:
Description of how the product or service will solve the user's problem
In the text, try to sell not the product itself, but the solution to the customers' problems. With this approach, they quickly recognize their needs in the ad, and accordingly, are more likely to make a purchase decision. It is also a good option for the best Facebook ad strategy for e-Commerce.
Transparency and truthful information
Write the truth about your stuff, discounts and prices. Such information will increase the credibility of your brand.
Don't try to put several products in an ad at once.
Include products related to the same topic in your ad copy.
Clear conditions for the validity of offers
If you offer a discount, immediately write down the conditions under which it is valid. If you advertise training courses, indicate when they start and how long they last.
The pros and cons of e-Commerce Facebook ads as a strategy for attracting people
Benefits
- The brands are not difficult to trace
- Fast traffic flow
- Total control over money received
- Getting back on investment
- More targeting options including cities, regions, age, interests, income level, and other demographics
- Easy to use
- The ability to reach people early in the buying process, before they are aware of their needs, while deftly targeting those who are aware of the need
- You can use visual effects in your posts to grab people's attention.
- The cost per response will not be significantly high
Cons
- If you don't understand the concept and use these things correctly, it could cost you dearly.
- Depending on your target market, most people may not be relevant (for example, we wouldn't recommend Facebook as a good idea for creating an e-Commerce strategy if someone is serving or delivering their goods and services in the same city)
- It may only be suitable for a specific category of people, especially those engaged in B2C markets.
- Contacting customers too early can lower the conversion rate of your goals.
How to advertise successfully on Facebook
Here are a few tips. After these steps of the e-Commerce strategy, you can ads For your business:
Describe the client's "pain" in the text.
The text immediately evokes emotions - after all, everyone has experienced the feelings described at least once in their lives.
Write clearly and only to the point.
Be sure to include only necessary details - what kind of event, who should attend, and when it will take place.
Keep an eye on the amount of text in the image.
Use images carefully. As an ad campaign would achieve its intended reach, the amount of text on the image should not exceed 20%. These are recommendations from Facebook. If the text is more than 20%, ad views will decrease, and the cost per click will be higher. It is important for e-Commerce ads.
Use images that evoke emotion
Users do not want to buy a product, but a decision for their problem or the emotions they will get from users. For example, don't sell a dress, but the feeling that a woman will put on it for a vacation. Don't sell a sofa, but the feeling of comfort it gives to its owner.
Show the results of your work.
Another trick to make an e-Commerce strategy the best is to show a completed case. This immediately indicates the expertise of the company, and people can analyze from a real example whether they want to do the same. Of course, this method is only suitable for types of cases, where the result can be shown in a picture.
Build strong relationships
On Facebook, people communicate and know many necessary things that are important to them. Find new customers and win their trust.
Reach your goal
Every business is unique. Facebook's solutions and tools can help you achieve your business goals.
Share your business in a clear and interesting way - on any device
Facebook posts and various ad formats help capture customers' attention and motivate them to take action. With flexible design options and support for multiple devices, you can quickly achieve the results you'd like.
Create an online presence for your business
This social network makes it easier for people to contact your business. A page is your company's presence on Facebook.
Search for new customers
This is how you find people who will like your products. All you have to do to reach them is targeted advertising.
Attract attention with videos
Video ads are an excellent decision for many organizations, regardless of their purpose and budget. Find out what formats and types of video ads get the best engagement from customers. Try using this as part of your e-Commerce strategy. It will help you tremendously in getting the attention of your Facebook visitors. Pay attention to useful site blocks like our company, succesverget, and blog. We believe you will find many interesting points to help you in your work. Think about this article calmly, weigh all the pros and cons.
FAQ:
What should a good e-Commerce strategy be based on?
Without going into the specifics of the strategy, but speaking of its proper foundation, a good start to working with e-Commerce will be to analyze the target market and its demand, and to understand the consumer's needs and capabilities.
What should you consider when creating a strategy to work in e-commerce?
- Find out what the customer's preferences and interests are.
- Create a professional account on social networks.
- Sell directly through social media.
- Write creative posts.
- Set a new schedule, update your information schedule, and follow it.
- Run ads on the social network.
How much will a Facebook ad cost in 2021?
In 2021, the starting price for ads on Facebook hovers around $0.97 per click. CPM costs about $7.19 and $5.47 for CPA.
Are Facebook ads suitable for e-Commerce?
Advertising on a social network like Facebook is a very good platform for e-commerce. For a good result from the ads on Facebook, you need to build a strategy properly, decide on your target audience, who will be interested in it, and work on high-quality content.
