Order confirmation templates for productive email marketing
If your work is related to the e-commerce business, you may know some marketing tools that will advance your web shops and improve its reputation among customers.
ECommerce has a specificity and is closely related to the right marketing decisions, and post-marketing communication in particular has the potential to build fruitful relationships between a company and its customers.
The shipping process supported by the software is the result of a customer-centric marketing strategy adopted by every e-commerce startup. In other words, after the purchase is confirmed, our customers expect to receive a message about the delivery of the order. Therefore, we must follow the rules that are email marketing are dictated.
Automatic mailing is beneficial for establishing reliable ties between customers and businesses and has several functions:
Informative. This option informs customers about shipping and payment details.
Collaborative. The email text should address the intended customers. To get positive responses to your messages, you must present friendly and collaborative messages that match the customer's expectations of your company.
Technically innovative. The emailing process must manage several bands to quickly retrieve data, process it and generate the output.
To simplify your creative searches for email marketing ideas, choose from the most effective examples of email messages to customers that we have compiled for potential clients.
Why do you need to let a customer know that you have shipped an order?
Any communication tool is an essential part of the marketing strategy of an e-commerce business. Emailing has a special priority for e-commerce business progress because this tool performs an informative function to keep our customers informed of all the details about their orders.
E-commerce email notifications can contain important shipping updates. They can include details about the shipment of your order or a notification that a package is on its way to its destination.
When reading the emails, customers respond to whether the e-seller meets their purchasing needs. Properly drafted notifications will motivate customers to make a purchase or participate in questionnaires, if not, readers will ignore any request from the vendor.
Once we have made the clients friends and partners, we find a profitable long-term audience for the advancement of the business.
Emailing is a source of valuable information that can enhance B2C business and attract new audiences. To win over the audience, online sellers should focus their attention on a few tips to compose informative messages:
Customer segmentation. With the detailed classification of your customer database, you can group potential buyers by categories, to whom different types of marketing communications are offered. In other words, after forming individual target groups, digital marketers will be able to send email templates for personal or group distribution.
Customize your email templates. To make your emails informative and attractive to your readers, use images, graphics and content marketing tricks to grab your customer's attention.
Integrate marketing-supported platforms to collect essential data. Emailing is an excellent way to track the habits of your customers. Data collected through segmentation and mailing communications are critical to e-commerce strategies for business development, as well as for analytical reports.
You may argue that such straightforward actions seem trivial; however, their sincere content should show the attitude of our web shops towards your customers, regardless of the number of purchases made.
How do you inform a customer about delivery?
The post-sale notification sent to inform the customer about delivery, payments and other possible features is a way to ensure that your company welcomes any suggestions from customers for future collaboration. It is also essential to integrate the supporting tools or platforms that optimize your mailing and process feedback quickly.
Every online shop must understand that the size of its customer base measures the success of the company's growth. So, the gradual increase in the number of customers complicates the communication activities. In this case, the webshop should provide ready-made examples of mail patterns that are synchronized with the company's software platforms and other communication tools to simplify email marketing. To this end, a marketing tool such as AdScale use of special information optimization and advertising management systems that analyzes the store's customers, categorizes them into certain target groups, and links composite order delivery messages to these groups.
The emails should contain the following blocks:
Greetings. Choose greetings like "Good day!" or official written forms based on the person you are addressing in your email. Go with 'morning' or 'evening' at the beginning of your message, depending on the time of day. In this case, there should be an option (software) to schedule your notifications at a specific date and time.
Delivery Details. Delivery details are the central part of our order delivery emails and an essential element for increasing our e-commerce sales in the future. Language, attitude, emotional phrases and a special approach to each customer should form the basis for productive email marketing. Simplicity and clarity attract customers. It is better to have a software solution ready to process all customer feedback and review questionnaire responses to know their true opinion. Moreover, you should always apologize if the sending fails or is delayed.
Payment Arrangements. The order delivery email may contain agreements on the payment procedure and the final price agreement. For example, your customers should pay for the delivery in cash or by credit card upon receipt.
Final part. It would be ideal to end your letter with words of appreciation and inspiration to lay the groundwork for future collaboration.
The email should explain the crucial delivery information requested by the customer. Preferably, we should draft the content of the email taking into account the categories of customers, the time of emailing, the type of our e-commerce business, and other additional circumstances.
Several examples;
for business partners
Dear Mr/Ms "name",
We appreciate your trust and commitment to us, and we look forward to working with you in the future.
Following our collaboration, we would like to discuss our previous business agreement regarding the shipment of our product lot.
Based on our wholesale confirmation, your order "with order number" was shipped by the manufacturer and successfully shipped to your business address. The estimated date of delivery is as agreed.
We also attach the payment documents to simplify our accounting.
Thank you again for ordering from us.
Kind regards,
for creative customers and art masters
Good day!
Thank you very much for your order! We hope you are looking forward to your "product", which should be delivered within two weeks, after we receive payment. To complete the shipping process, please confirm the delivery address & time for this order.
The due payment you must make is the last business day of this month. All necessary bank information is attached to this letter.
We look forward to your order confirmation and future cooperation activities.
Greetings,
Through liberal e-commerce business structure
Hello "first name",
Just a friendly message to inform you that your delivery of "product" has been confirmed and sent to the address below:
"address data"
The remaining outstanding amount is; "amount" which must be paid by credit card or maestro card 30 days after purchase.
We would appreciate it if you would rate quality of our service by answering some questions below.
We hope that our company will continue to be your reliable distributor in the future.
greetings,
for demanding customers
Dear [first name],
We appreciate your long-term cooperation with our company and hope you will stay with us in the future.
We have received your order in good order, hereby we inform you that your order has been processed and submitted to our warehouse. Unfortunately due to busy times the delivery time is a bit longer than you are used to from us. However, we are prepared to deliver them to you within ten working days.
The specific delivery time will still be forwarded to you as soon as we know more.
By that we do not succeed in delivering your order on time, we want to do something in return! As an extra you do not have to pay for delivery costs. Within 2 working days the amount of shipping costs will be on your account again.
We thank you for your understanding and hope to see you again soon!
greetings,
for busy customers
Hello,
The "product" you ordered is on its way to your delivery address. The expected delivery date is "date".
Thank you, for choosing our company. We are working to make your purchases faster and more qualitative.
greetings,
for Sales Hunters
Dear [first name],
We are pleased to inform you that "product" you ordered on "date" has been approved for shipment by our distribution department. Delivery is expected on "date".
In the attachments you will find the invoice, which you can pay by debit card before the products are handed over to you.
If you make the payment within the time limit, you will receive a promo code for 50% discount on products of the same brand. The promo code will be sent along with the payment confirmation message.
Hurry to take advantage of this brilliant offer!
Thank you for your purchase.
Have a nice day.
for the most active customers
Best,
We are delighted that you have chosen us and would like to inform you of some details about your shipment.
In order to deliver your order on time, we plan to meet our standard deadline, stated as 15 calendar days, but no later than "date".
Attached you will find the invoice for the goods ordered, which should be paid by the end of "month". Namely on "date".
We would like to point out that our webshop offers the advantageous cashback option resulting from the relevant agreement made with your bank.
We thank you for your extensive cooperation with us. We always try to develop the best offers for you.
greetings,
So we can take one of the suggested examples for our mail messages and think about the platforms that can improve the customer segmentation, distribution and dispatch processes.
FAQ
What is good email marketing?
Good email marketing includes several successful options that make your web shop productive and profitable. Various notifications about personalized offers, discounts, random ads about product availability and emails about on-time shipping form the basis of useful B2C communication tools that provide reliable customer-oriented business activities.
How do you write an email for product delivery?
The content of the email should be accurate. Use phrases that suit your target audience. Sensitive insertions such as apologies or deep words of gratitude emphasize your sincere attitude toward your customers and show how important each customer is.
how do you inform a customer about shipping?
A traditional and appropriate example of an e-mail message to customers should consist of a greeting, thanks for the purchase made, shipping and payment details, and some conclusions. The overall content should prove our reliability.
What is a notice of shipment?
This is a useful communication tool used in the marketing activities of e-commerce companies. This email is intended to inform customers of the specifications of their order, including delivery and payment details. Such messages should also become a corporate image indicator that evaluates the informal relationships between e-commerce companies and their customers.
How can I optimize my email communication?
To optimize B2C marketing tools and communication activities, e-commerce companies can integrate specialized platforms to improve their database, segment customers and successfully manage their email marketing campaigns and social media ads to increase sales for higher profits.
