10 examples for SMS update dispatches

SMS messages are an excellent way to connect with customers and give them up-to-date information about their packages. 

So the question arises, what is the best way to write posts? There are many things to think about in this matter.

After a buyer places an order, he waits for the delivery, which he naturally wants to receive as soon as possible. In order not to irritate customers with phone calls, the best way to inform them about shipping updates is to send messages about the location and delivery time. In this way, your customers will receive SMS messages with the delivery status. 

However, there are some important points when writing notices to clients:

  1. Provide clear information about the date and time of delivery.
  2. Include a link to the detailed information about the order, so the customer can be sure that everything is correct.
  3. Use funny pictures or creative texts when writing the SMS update.

What do popular platforms write in their SMS Shipping Updates?

Companies like Alpha Lev, Amazon, and many more use SMS to inform their customers about their shipment. Let's look at some examples.



This company sends shipping and delivery information via SMS with the most important details: the item, the date of expected delivery to the recipient's address, and the status of the order.

Amazon has proven that the SMS does not have to be too long; just the required information and nothing more. Let's look at an example:

Your deodorant ordered in our store will be shipped on Wednesday, April 2. You can track your package by following this link: [link];



Unlike using email, text messages seem personal rather than formal; it helps build trust - as if a friend just sent you a text message. The text in Frey's send updates is friendly and direct. As a result, a company builds a trusting relationship with its customers.

Frey approaches delivery messages creatively; it uses GIF images, funny pictures to express their positive emotions in case of timely delivery of goods, or sad emojis to express that they are sorry. An example of a text message about shipping could look like this:

Frey: Your ordered item on our website has been delivered!!! We hope you are as happy as we are!!! Please let us know if you have any questions; we are always ready to help =) You can contact us by following this link: [link];



Most people will like it if their SMS about the delivery of the order has an unusual design. At first, they send their customers high quality pictures with the image of the ordered product. Then they write an informative text with detailed information. Fast, sleek and mean.

AmazinglyCat: Your soft pillow for your furry pet is still waiting for you in the store. Don't miss the chance to let your cat play with their new pillow.

To complete your order, follow the link - It will take no time at all!



Their SMS about an order is an excellent example of how to add a call-to-action to your updated delivery SMS. An example of their SMS about a shipment update:

Anthropology: Your article has been delivered. Rate this link: [link].

For example, instead of asking for feedback on your service, you could ask for a picture of the new pants they ordered from your store, or offer a "tell a friend" feature if the customer liked the item and your service.


Alpha Lev.

This company treats its customers in an interesting way. They inform their visitors that they can benefit from a special offer in the form of a discount on a product by clicking on the link, but it is only available for a limited time. This prompts them to place their order quickly:

Alpha Lev: Great job! Thanks for your order, Jay! Most people who want to get results fast also buy sports supplements from us - this product falls under the bestsellers category. Improve your athletic performance by starting with our sports supplements. We will give you 8% discount when you order our product, which we can do for you in the same package. The discount is valid for 20 minutes.

Your code: [activation code], follow this link: [link].


SMS ideas for a customer's order

Let's remind you that when you send messages about the status of an order, you have to make sure that the most relevant information is contained in the main part of the text: the order number, the link to track the package and the delivery window. Also, make sure that your text message clearly states your store name so that the recipient does not mistake the text message for spam.

Here are some SMS examples you can use to notify customers about the delivery or shipment of an order.

[Store Name]: Thank you for choosing us. Your order will be shipped to you soon - we will keep you informed when this happens. For more information, please follow this link: [link].

[Store name]: Woo-hoo! Today is delivery day! Your wardrobe will be delivered to you between 12pm and 4pm. Detailed information is available at the link [link].

[Store Name]: You have placed an order with us for a soft chair for your home - congratulations, an excellent choice! Tomorrow, your order will be shipped to the address you indicated on the site. Follow the link below and check the details. Click the "Confirm" button and we will send your package directly to this address. Track your order on our site ___. Feel free to ask us any questions - we will be happy to help you. Good luck!

[Store Name]: We remind you that your sweater will arrive today, the courier is expected between 2pm and 6pm. Thank you for choosing our store, and after receiving the goods, we would appreciate it if you would rate us on our site! Please check the details and track the current location of the package by clicking on the link below. Have a nice day! [link]

[Store Name]: Congratulations! Your item has arrived at your nearest post office. Pick it up quickly and enjoy your new eyeshadow palette. You can save up to 20% during next week's discounts on all goods from our store. For detailed information, you can read on our website or ask the salespeople in our store!

Why send notifications via SMS Messenger?

Currently, people are increasingly using SMS messages to reach customers. 

SMS marketing has proven to be a great way to communicate with customers because of the possibility of quick interaction (about 90% of messages are read within 3 minutes). Also, SMS, when it arrives on time, creates a sense of importance around what is happening and forces people to make decisions quickly - this is a good marketing move.

Most people have their cell phones handy at all times and everyone understands that SMS is a higher priority than email.

We also recommend that you switch to using SMS. Let's take a look at why this may be relevant:

A revenue analysis shows that this is a fairly cost-effective way to promote a business. For example, sending SMS to customers through the SMS system application accounted for 21% of their total revenue for companies like Peace Out Skincare.

SMS is not as busy a channel as email, and it is much more convenient. You can see on your phone how many unread emails you have in your inbox and how many text messages have been sent to you. This indicates that a customer is likely to see the messages.

SMS are delivered to customers quickly.

By sending your SMS via messenger, you can easily see who it has been opened and answered by.

Usually, customers leave their email because they prefer to correspond with a close circle of people via SMS. Therefore, a person feels more comfortable receiving SMS. This is a good option for customer interaction.

By using SMS to interact with customers, you don't have to spend much. For example, if you inform customers about discounts, promotions and use SMS for other advertising purposes, you will certainly pay less than recruiting help at television and radio studios.

SMS can be tracked. Many Internet companies provide delivery reports. This is a good opportunity to see how communicating with your customers via SMS has affected your business, and whether this way of communicating with customers is right for you. This can be done by examining the statistics of their responses to receiving notifications.


Use SMS to:

send notifications and links to confirm your order;

ask your customers to leave feedback on a purchase or rate service

send suggestions for the use of this product

Remind customers of promotions, discounts and sales

Reminding customers of their shopping cart on the site.

Surprise visitors with VIP offers.


We have given you some tips on how to use the standard SMS capability that is built into every phone. This will really help you boost your store's customer service, which will add to your customer base and increase the company's revenue, not to mention the fact that people will quickly read the notifications they receive from you, since SMS is quite easy to use.

If your online store needs good advertising, we're AdScale's Advertising Cloud here to help you create effective advertising that will significantly expand your customer base and increase your revenue.



Should I write long text messages about orders or updates related to the delivery of goods?

Frankly, we wouldn't recommend writing long text messages about delivering goods to your customers. Sometimes people are in a hurry and expect important information from text messages. So if you do want to inform them about discounts in your store or about a product ordered in addition to the current one, it is better to mention it in one sentence and add a link to your website. The customer will then get all the information they really need.


What information should a text message contain about the customer's order?

Messages related to shipping updates should include key points such as the name of your store, the date and time of the package's arrival, the package number, and the tracking link.


Which platforms are best for sending text messages to customers about their order?

It is best to use the usual built-in SMS messenger.


What other tricks can I use when writing an order or shipping update to my customers? 

When you send an order-related text message to your customers, you can get creative with a variety of images, GIFs and stickers of your choice. The main rule is to keep it laconic in your text to customers so it doesn't look overwhelming.


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